Designing the unseen, Empowering the unheard.
About Me
An Industrial Designer with a deep belief that exceptional design is not just about aesthetics but about crafting experiences that solve real-world problems with intention, purpose, and impact. From the earliest stages of my career, the focus has been on creating products that merge innovation with empathy, earning international recognition for designs that are as meaningful as they are functional.
Over the years, this design journey has expanded beyond physical products into a broader creative leadership role. Today, I work as a multi-dimensional designer and creative director, operating at the intersection of product development, brand storytelling, and digital strategy. My expertise lies in building cohesive visual ecosystems that elevate brands, transform narratives, and drive meaningful engagement.
With a sharp eye for form and function, and a deep instinct for visual impact, I lead projects that are purpose-driven and executed with precision, turning ideas into tangible experiences that connect, inspire, and perform.
Awards and Achievements
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Work Experience
2021 April,2025
September 2022 - November 2023
September 2019 - February 2021
January 2020 - September 2020
November 2017 - March 2018
AMAZON MARKETPLACE DESIGN EXPERT THE AMBR GROUP
Over the course of my transition from D1 Brands to Suma and eventually The Ambr Group, I progressively advanced into a creative leadership role, spearheading end-to-end visual and product design strategies for high-performing Amazon-native brands. I led cohesive branding efforts across listing images, A+ content, and storefronts—ensuring visual consistency and conversion-driven storytelling. My role expanded to include directing product photoshoots, managing packaging design tailored for eCommerce, coordinating new product launches, and developing detailed style guides. With a sharp focus on user experience and market trends, I regularly conducted competitor analysis to keep brands visually competitive. My work contributed to multi-million dollar sales growth and a strong visual presence for top brands like Chef’s Path across the Amazon marketplace.
AMAZON VISUAL DESIGNER BAMBAW
My job involved collaborating with brand managers, peers, and leadership to deliver high-quality, salable, on-brand solutions that fostered a superior vendor and customer experience. I innovated and raised the creative design bar for Stores. I led projects, organizing and prioritizing different sets of tasks to efficiently and effectively achieve client and team goals.
SENIOR PRODUCT DESIGNER MEDFLAIR INSTRUMENTS
As a Senior Product Designer, I was responsible for the ergonomics of dental instruments. I led a team in developing new prototypes, addressing emerging market trends, and enhancing the effciency, comfort, and safety of existing instruments.
PRODUCT INVENTOR/LDA FINALIST LEXUS
I had an honor to be one of the six finalists for Lexus Design Award from around the world - and became the f irst and only Pakistani to have achieved this milestone, for my project called ‘Pursewit.' Lexus gave me the opportunity to attend an exclusive mentorship program in New York with world-class designers like Bethan Gray, Philippe Malouin, Joe Doucet, Shohei Shigematsu who helped me further develop my product.
EVENT MANAGER/AUJ FORMULA STUDENT UK
Organized events to raise awareness and secure funding,
overseeing logistics and promotion strategies to support
the team’s goals.